Bulk SMS is not just another marketing fad in the business arena. It's a marketing method that allows you to implement time-honoured marketing principles. You're about to discover why you should start taking advantage of bulk SMS in your marketing campaigns as soon as possible.
1. It helps you to easily command the attention of your audience
When you send bulk SMS and it is received by your target audience, their phone will ring. And only very few people can stand the sound of a ringing phone without the strong urge and curiousity to check it out. What that means is that you're certain to grab the attention of your audience. As a marketer or a communicator, isn't attention you spend thousands on adverts to get?
2. It delivers your most important briefly and concisely.
According to research, the average person is hit with about 6,000 advertising message every day. That means in a month, you and I are bombarded with about 180,000 advertising messages.
If people were to pay full attention to all adverts, they will all lose their sanity, so people have found a potent way to cope: by checking out ads for 3 seconds or less, then ignoring them if they are irrelevant to their cause.
But guess what? People will read your complete SMS because it is brief.
3. It is highly responsive - According to a popular statistics, 20% of people respond to SMS. In my own marketing tests, over 30% of people I market to via bulk SMS respond.
4. It enables you to personalize your message - If you've been in the field of marketing for long, you'll know that personalized marketing outdoes mass marketing each and every time. With bulk SMS, you can market to your prospects on a personal level. All you need is their names and phone numbers.
5. It enables you to reach your customer no matter where he is - Regardless of where your prospects are located on the face of the earth, they will get your message the instant you send it. They don't need to go online before they see it, they don't need power supply to power their TV to get it. That means you can expect immediate response and plan along that line.
Now, sure enough, bulk SMS is not the best marketing method in the world - no one marketing method is. But if you want to get astonishing results in your marketing campaigns, you had better take advantage of it. Or at least experiment with it. After all, it is the least costly marketing method of all.
Edwin J. Akpan is the author of the ebook: The Phenomenal Power of Bulk SMS and he's the founder of Nigeria's most friendly bulk SMS service: www.5starsmsng.com
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